Selling to Boomers
Updating, training and reenergizing front line and back-office marketing and sales staff, often from entirely different generations, to effectively communicate and connect with Boomers, the soon-to-be and the already retired should be a priority for any boomer/retiree centric professional or enterprise. Stuff happens and things change and we must always stay ahead of the curve. And, for businesses operating in the “Boomer Space” Dr. Rick focuses on what motivates Boomers and Retirees; how they view the world; what is important to them and what is not; why they do what they do, value what they value, buy what they buy; and, their fears, needs, wants and desires. Your sales staff will learn how to effectively communicate with retirees without “puffery;” or, by trotting out all the possible “horribles;” rather, by remaining relentlessly positive and optimistic. Understanding our realities is the first step in understanding how, where, and why your product or service fits into our life model—not yours!
Want to Attract an Audience—Invite Dr. Rick to Speak or Keynote
Unexceptional meals, unwinnable raffles, and cheap trinkets have little “drawing” power or lasting impact. Show your potential customers and clients you care about them as individuals and the quality of their retirement experience—not about the size of their bank accounts. Offer something of value—how about a book titled Retirement: Different by Design? Better yet, invite Dr. Rick to speak.
Dr. Rick, an accomplished, engaging and entertaining platform speaker and keynoter can help you attract a room full of soon-to-be retirees wanting to know what life after work will be like for them; or, the already retired, wanting to know how to turn their retirements around. Attract new clients and show current ones you have a personal commitment to making their retirements the best years of the rest of their lives; because, life can be made easier with a little help from your friends; and, consider Dr. Rick and his book Retirement: Different by Design as their new BFF.
Whether it’s training existing staff or energizing and motivating new customers Dr. Rick challenges those preconceived myths many have about retirement and retirees by exploring the entire retirement experience and answering the three questions every soon-to-be-retiree seeks answers to:
- How do I know when I am really ready to retire?
- What will I do with the rest of my life?
- Will I run out of money before running out of life?
DO YOU HAVE THOSE ANSWERS?
Contact Dr. Rick
Sign-up for a free half hour in-person, telephonic or skype consultation with Dr. Rick. Please provide the following information:
Have an “issue” or “opportunity” you would like to discuss? Then take advantage of my half-hour complimentary consultation offer. We can do it in-person, by telephone or by skype—your choice. Please complete the contact form below. Looking forward to the dialogue.